Strategies on Writing a Video Production RFP

video production services have decided you want a organization video and need to have to hire a video production enterprise. Unless you know precisely what you want and how you want it developed, choosing a production organization can be a daunting approach. Issuing a request for proposal (RFP) can be the most effective indicates of sourcing video production talent if you are seeking for input from professionals – some new concepts on how finest to convey your message. By providing the production company details in key locations you will be providing essential information and facts required for a meaningful quote. Here are some ideas and needed facts for your RFP:

1. In your RFP give a short outline of the video objective – to generate additional web leads, to educate viewers about a new item or method, to build excitement about a new item launch, etc. This will assist the video corporation determine your targets and objectives.

two. Give an estimate of the length of the video. Don’t forget, significantly less is additional, specifically with internet video. Intro organization promo videos are very best kept 2-three minutes long. Educational videos can be longer but often hold in mind the video really should be focused and hold the viewers’ interest. If you want your video to cover two distinct topics take into account developing two separate quick videos. Delivering the video length(s) will give the producer info necessary for quoting.

three. Specify the shooting place – your office or plant or do you need a studio?

four. What is the needed style of your video? The video could be a item demo, testimonial interviews, message from the President, solution comparisons…detail as substantially as you can.

five. Who will be in the video? Employees members, plant employees, satisfied clients, specialist actors?

6. Do you require experienced narration or will company workers give the dialogue and narration?

7. What is your timeline? When do you need the finished product?

8. What are the deliverables? DVD, Blu-ray, YouTube or Flash Video, Broadcast or a mixture of formats?

9. Do you have a spending budget in mind? This may possibly sound at first like you are opening a Pandora’s box, however, if you envision a video with higher production good quality but do not give specifics that would lead the producer to this conclusion the producer may possibly quote on a production level that doesn’t meet your expectations. One way around this is to ask for production value selections. For instance, with a price range of $2000 (or significantly less) what can you present? What can you offer for $4000 or $10000?

Generally suggest how you want the RFP response structured. For the sake of comparing responses you could ask the quoted price tag stated in the cover page. You might have a detailed list of facts essential in a distinct order such as:

Cover Letter, Get in touch with Info, Production Crew, Project Production Approach, Operate Plan, Relevant Project Experience, 3 Buyer References, Detailed Quote, DVD Demo Reel

Generally state the RFP closing date and time for responses, how responses must be delivered (tough copy, email or each) and that late responses will not be viewed as.

Have you observed a video style you truly like? If so, deliver a link so the Producer can get a much better concept of what you want.

For larger projects you can ask for:

• A Video Therapy. A therapy is a statement of the project displaying that the producer understands what you want to obtain with your video and gives a summary how the video will be made.

• A detailed perform program showing milestones at definite dates that you deliver.

• Gear list. This may possibly aid you ascertain which producer has the much better tools to do the job. If you or a member of your RFP group are not familiar with video/photographic equipment this could be meaningless facts. Preserve in thoughts lots of experts do not own all their equipment – they rent it to maintain pace with the newest and latest available. You could ask what gear they would use and how this would add to the all round production level of the project.

• Danger Mitigation. Identify the attainable locations of risk and what plans will be in spot to minimize risk. This could cover crew replacement in case of illness, unfavourable weather conditions and if something occurs, ‘what is Strategy B’?

• You can even state your scoring method for responses, for instance 20% for practical experience with related projects, 20% project expense, 20% client references, 20% demo reel, ten% completeness of response, 10% understanding of project and high-quality of response.

What to look for in a video RFP response? Right here are essential areas to enable you decide on your ‘preferred producer’.

• Did the producer full the response in your required format? If the response is incomplete, did not arrive ahead of the deadline or not in your stated format this should speak volumes.

• Has the Producer worked on comparable projects? Do they have some knowledge of your organization, item or service? Does it seem they researched your enterprise just before they made a written response – did they do their homework?

• Examine their video therapy, method and function plan. You are hiring professionals who can bring you fresh suggestions. A producers’ inventive talent is their greatest asset. How can they apply it to your project?

Leave a Comment